Main Pragmatics Reference Hypnosis Reference
The Call
The Field
The Weapon
The Target
The Ammo
The Tribe
World model Consumer-Designer Model Brand Strategy Reference Art and Design reference

Blueprint of the Target

36. ...Where our language suggests a body and there is none: there, we should like to say, is a spirit.
Wittgenstein, L. (1945); Anscombe, G.E.M. (1953), p.18e

A biological anatomy comprised of ten major systems is often used as a fit analogical metaphor for civilization. Here is the complete model for the first time.
Advertising employs design to produce hormones, influencing primarily the systems of Ideology, Culture, Social Equilibria, Health and Infrastructure and secondarily Education, Economy, Ecology, Science and Technology.
Designs can lie about Economy and Technology, but can't lie about Culture and Ideology. Lies drive change.
The model provides the most complete method to date, for Brand Strategy planning, accounting for moral financing and market growth nodes simultaneously.

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