Eco, U. (1967); (1986): p.222
Cogito interruptus is typical of those who see the world inhabited by symbols or symptoms...
...: indubitable signs of something that is neither here below nor up above, but that sooner or later will happen.
Main Pragmatics Reference Hypnosis Reference
The Call
The Field
The Weapon
The Target
The Ammo
The Tribe
Design Process Consumer-Designer Model Brand Strategy Reference Art and Design reference

The Ammunition

Design is primarily about representation in context. Representation is always politically co-ordinated to abide to the context of the representator's reality.
This reality is a subjective cognitive construct, it consists of lies and truths and it can transform and conform.
The end-consumer who, by applying a design to his/her reality, appropriates the represented message to suit his/her identity, is also a designer. Design is conspicuous end-consumption of itself. The primary cognition of the world that pre-exists in the consumer-designer's subconscious constitutes an archetypal brand of reality in whose context the new design is already old.

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